| You Are In | Plan For |
| January – February | March – April – May |
| March – April | May – June – July |
| May – June | July – August – September |
| July – August | September – October – November |
| September – October | November – December – January |
| November – December | January – February – March |
Spring Sport
Lightweight to mid-weight apparel is often used in the month of January and February. There is a wide array of clothing line that falls into this category.
Performance Polo
Compression Wear
Performance T-Shirts
Warm Ups
Athletic T-Shirts
Singlets Tank Top
Athletic Pants
Coaches Shirts / Jackets
Shop For Spring Sports Brands
Earth-friendly Products in Time for Earth Day (April 22nd)
Earth Day is an annual event celebrated on the 22nd of April each year. Earth-friendly products can be geared towards a multitude of customers. Major mills, private labels, and fashion-forward brands are carrying their own versions of earth-friendly apparel which means your customers have their pick of the earth-friendly styles at a variety of price points.
Organic T Shirts
Organic Thermals
Sweatshirts & Hoodies
Shop For Earth-friendly Brands
Women’s Apparel Market
In New York, Fashion Week takes place in February followed by West Coast Markets and several other regional shows that run well into late March up to mid of April. Best-selling dates are from late January to March.
Headwear
Shirts
Pants & Bottoms
T-Shirts
Polo/Sports Shirts
Coaches Shirts / Jackets
Shop For Women’s Apparel Brands
Menswear Market
Considered as one of the two key menswear markets for the entire year, manufacturers present a collection of classic clothing every year with a change in fabric adjusted to the season. Brands produce style clothing lines that are in parallel with women’s wear products.
Headwear
Sweatshirts & Hoodies
Polo/Sports Shirts
Shirts
T-Shirts
Shop For Menswear Brands
Accessories Market
Samples are made available by showrooms in January. Items are available in stores by April and they are delivered to the retailers in May.
Towels
Sweatshirts & Hoodies
Belts
Shirts
T-Shirts
Shop For Accessories Brands
White Sale – Seller’s Strategy
While they are not restricted to take place in the month of January anymore, the concept or the origin of this strategy has roots dating back to 1878. It was John Wanamaker of Philadelphia who first decreed January as the best time for “White Sale”. This is a seller’s strategy to combat sales that are quickly drying up and hence it is only to be used for a short period of time. The basic idea is to offer discounts to rev up on your sales.
Coats and Blazers
Sweatshirts & Hoodies
Polo Shirts
Headwear
Bags
Shop For White Sale – Seller’s Strategy Brands
Summer Sports
Due to hot weather in March & April, the apparel and accessories used in this season commonly include performance and sports-related clothing and accessories that lightweight and help in mitigating the change in the climate.
Performance Polo
Compression Wear
Performance T-Shirts
Warm Ups
Athletic T-Shirts
Singlets Tank Top
Athletic Pants
Coaches Shirts / Jackets
Shop For Summer Sports Brands
Resort Wear
Families are gradually making more efforts to visit resorts and move ever nearer to the beach as the climate becomes warmer. While it is not the peak time for tourist to visit the country, it is indefinitely the best time of the year to be one.
Athletic Wear
Intimates
Shorts
Bags
Men’s Underwear & Boxers
Shirts
Headwear
Pants
Thermal Wear
Fitness Wear
Polo Shirts
Shop For Resort Wear Brands
Spring Break
Spanning from late February to the mid of April, Spring Break is a vacation period that started in schools and universities of the United States since the 1930s. Young and chirpy customers are looking to buy new clothes and have a good time with friends and loved ones.
Athletic Wear
Intimates
Shorts
Bags
Men’s Underwear & Boxers
Shirts
Headwear
Pants
Thermal Wear
Fitness Wear
Polo Shirts
Shop For Spring Break Brands
Pi Day-Aficionados & Nerds
The annual celebration of the mathematical constant π (pi) observed on the 14th of March supported by the House of Representatives in the United States since 2009. Best items to sell include Pi symbol clothing and apparel accessories.
Polo Shirts
Lab Coats
Drinkware
Sweaters & Cardigans
Scrub Tops
Stationery Items
Caps
T-Shirts
Pet Stuff
Socks
Sweatshirts & Hoodies
Shop For Pi Day-Aficionados & Nerds Brands
St.Patrick’s Day Essentials
The 17th of March is a cultural and religious celebration. The US celebrates this day with huge parades and live music. For online retailers and department stores, green-themed clothing is a hot item including jewelry and party supplies.
Polo Shirts
Sweatshirts & Hoodies
Pullovers
Gift Items
Caps
Promotional Products
Home Decor
Shop For St.Patrick’s Day Essentials Brands
Easter-Pascha or Resurrection Sunday
The 12th of April of 2020 will be celebrated as one of the oldest and most important festivals of the Christian Church. Easter has no fixed date as it changes every year as it arrives on the 1st Sunday after the ecclesiastical full moon that occurs around the 21st of March. Best selling items include Easter themed home décor items, apparel with Easter bunnies and other characters
Tote Bags
Drinkware
Infant & Baby Clothes
Gift Items
Caps
Promotional Products
Home Decor
Shop For Easter-Pascha or Resurrection Sunday Brands
School Orientation For July Delivery
Lightweight apparel is in demand when summer arrives, it allows the people to keep their cool and stay relaxed throughout the day.
Bags
Shorts
T-Shirts
Sweatshirts & Hoodies
Caps
Socks and Accessories
Polo Shirts
Shop For School Orientation For July Delivery Brands
Children’s Market-Summer Break & Summer Camps
One of the top three seasons for children’s apparel and accessories throughout the year, starting from the end of May to early August or early June to Mid-August depending on the region and state. The peak buying period for summer camps in early June, just in time for a July 4th target delivery date.
Bags
Shorts
T-Shirts
Sweatshirts & Hoodies
Caps
Socks and Accessories
Polo Shirts
Shop For Children’s Market-Summer Break & Summer Camps Brands
Picnics & Family Outing
In the early days of summer, families prepare to head out and have fun to the beach, lake, resorts, and other healthy excursions. Since summers are hot and sweaty, families usually wear light-breeze clothing outfits to stay stylish and cool throughout the day.
Athletic Wear
Intimates
Shorts
Bags
Men’s Underwear & Boxers
Shirts
Headwear
Pants
Thermal Wear
Fitness Wear
Polo Shirts
Shop For Picnics & Family Outing Brands
Prom Season
The formal dance for high school students that is usually at the end of the year is not only popular in the US but other parts of the world as well. It is a tradition that dates back to over 100 years and in the apparel industry of America, it is treated like the wedding business.
Dress Shirts
Dress Pants & Bottoms
Coats & Blazers
Women’s Dresses
Shop For Prom Season Brands
Golf Outings
For those dedicated players that simply cannot get enough of the sport, not even the warm weather can make them stay away from the golf courses for long. After all, they only need to follow some smart rules and keep the fun going. Start your biggest push of golf apparel in May, as August is the most popular month of the year for golf outings.
Golf Polo Shirts
Golf Warm Ups
Golf Jackets
Golf Visor
Shop For Golf Outings Brands
Women’s Apparel Market
Sell dates are from June till August, while deliveries are made by late November through mid-January.
Headwear
Shirts
Pants & Bottoms
T-Shirts
Polo/Sports Shirts
Coaches Shirts / Jackets
Shop For Women’s Apparel Market Brands
Accessories Market
Samples are made available by showrooms in May. Items are delivered to retailers by July and are in stores by August.
Towels
Camo Accessories
Golf Warm Ups
Patches & Badges
Blankets
Socks
Robes
Shop For Accessories Market Brands
Intimates & Sleepwear
Sales for intimates and sleepwear are on the rise in the summer season, however, for departments, it is best to get rid of them the latest by September. June is the best time to stock up on undergarments. Even Victoria’s Secret is known for hosting its famed Semi-Annual Sale event during this part of the year.
Intimates
Shorts
Men’s Underwear & Boxers
Sleepwear
Thermal Wear
Singlets Tank Top
Shop For Intimates & Sleepwear Brands
The Fourth of July
Patriotic themed items and apparel are the best reasons for retailers to celebrate. The abundance of red, white, and blue products demarcates tremendous sales. The same goes for furniture, jewelry, and sporting goods as well.
T-Shirts
Patches & Badges
Headwear
Tote Bags
Polo Shirts
Socks
Home Decor
Drinkware
Sweatshirts-&-Hoodies
Stickers & Decals
Promotional Product
Bags
Pullovers
Singlets Tank Top
Gift Items
Shop For The Fourth of July Brands
Winter Coat – Buyers’ Fiesta
A large number of customers patrol the markets in search of winter coats and other clothing accessories and garments which are for sale by the start of January. As the time lingers on prices for winter coats get lowered in order to make room for the spring collection, but so does the variety as well. By February customers are looking for larger discounts but naturally have a limited selection to make a purchase.
Coats and Blazers
Fleece Jackets
Full-Zip Jackets
Hooded Jacket
Soft Shell Jackets
Shop For Outerwear Brands
Accessories Market-Holiday
Samples are made available by showrooms by August. Items are delivered to retailers by October and are in stores by November.
Towels
Camo Accessories
Golf Warm Ups
Patches & Badges
Blankets
Socks
Robes
Shop For Accessories Market-Holiday Brands
Intimates & Sleepwear-Continued
With summer temperatures rising up, prices of items begin to drop. Customers are most definitely looking for better prices than compared to the start of the season. August marks the decline for swimming days. This is primetime to offer clearance sales, sell them now or wait for next year!
Intimates
Shorts
Men’s Underwear & Boxers
Sleepwear
Thermal Wear
Singlets Tank Top
Featured Intimates & Sleepwear-Continued Products
Fall Sports
Major leagues of various sports are taking initiatives to buy new branded and custom made athletic uniforms for their teams. Your primary target includes team managers, coaches, sports fans, and other major decision-makers involved in the process.
Performance T-Shirts
Coaches Shirts / Jackets
Athletic T-Shirts
Singlets Tank Top
Athletic Pants
Warm Ups
Compression Wear
Performance Polo
Shop For Fall Sport Brands
Labour Day-First Monday of September
The annual holiday with origins dating back to the labour union movement, falling on the first Monday of September each year. For retailers, this is the time for some valuable discounts and allowances second only to Black Friday of the Christmas season. Best items to sell include women’s clothing and fashion accessories, clothes, shoes, and other basic wardrobe staples as well as comfy basics
Shirts
Pullovers
Socks
Women’s Dresses
Polo/Sports Shirts
Sweatshirts & Hoodies
Shop For Labour Day-First Monday of September Brands
Winter Sports
As the climate goes through another flux and begins to get colder with every passing moment, the demand for winter sports clothing and accessories naturally begins to become more intense within the market.
Eyewear
Gloves
Jackets & Vests
Socks
Sweaters & Cardigans
Sweatshirts & Hoodies
Thermal Wear
Shop For Winter Sports Brands
Outerwear
As the climate gradually moves towards the cooler side of things, the drive to get outerwear to keep them warm and cosy becomes more evident with time for customers belonging from various walks of life.
Thermal Wear
Coats & Blazers
Jackets & Vests
Sweatshirts & Hoodies
Windbreaker
Shop For Outerwear Brands
Jeans Jackpot-Buyer’s Trend
Buyers tend to wait after the Back to School sales end in September. This is the time to offer deep discounts since denim is not expected to hit big in the fashion trends. But if you are looking for work-style jeans, you can get a ton of them in this season.
Jeans Pants
Shop For Jeans Jackpot-Buyer’s Trend Brands
Award Recognition Season
November and December are the months of Award Recognition. Major corporations and organizations across the country ignite purpose and potential for their teams by celebrating employee recognition programs. Introduce your customers to less-traditional premiums for award ceremonies. Your customers can surprise award recipients with practical wearables instead of conventional trophies or certificates that tend to get lost in the shuffle. Wearables are more rewarding not only because recipients can easily show off their accomplishments, but they can also get functional use out of their award.
Sweatshirts & Hoodies
Tote Bags
Polo Shirts
Pullovers
Drinkware
Promotional Products
Caps
Gift Items
Jackets & Vests
Office Stationery
Shop For Award Recognition Season Brands
Children’s Market-Holiday
One of the top three seasons for children’s apparel and accessories throughout the year, starting from the end of November with Thanksgiving week. Christmas holidays may vary per school, usually starting from the third Saturday of December and continues till two days after the end of New Year’s Day that can be as late as 3rd January the following year.
Bags
Headwear
T-Shirts
Shirts
Shop For Children’s Market-Holiday Brands
Black Friday, Cyber Monday & Christmas Shopping Season
The holiday shopping season of the year, the economics of Christmas is simply outrageous. There are several events occurring in quick succession. Black Friday is going to be on the 27th of November in 2020, after Thanksgiving falls on a day earlier. Cyber Monday will happen on the 30th of November followed by Christmas on December 25th and the New Year’s even on a Thursday in 2020. Boots and other winter footwear see an increase in demand, and customers will definitely visit you on the 26th of December as well. Other items include Christmas outfits, party wear, formal and informal wear, and much more.
Sweatshirts & Hoodies
Tote Bags
Polo Shirts
Pullovers
Drinkware
Promotional Products
Headwear
Gift Items
Jackets & Vests
Shop For Black Friday, Cyber Monday & Christmas Shopping Season Brands
Conclusion
-
- Take your Business to the Next Level
- Look at your current customer base and see what other opportunities exist there. If you are working with a school’s athletic department, are you providing apparel for every team, including the cheer and dance teams? Are there other extracurricular activities, such as band that also need apparel?
- Are you offering your corporate clients creative ways to incorporate promotional apparel? For instance, one Fortune 100 company sends a branded onesie to every employee’s new baby.
- Are you spending enough time networking and spreading the word amongst your circle about your offerings? Referrals continue to be the number one way to generate new business.
- Head start with the best of your abilities and make better apparel presentations with the help of effective tips. Good Luck!
“Always give people more than they expect to get.” – Nelson Boswell